Optimize and adjust push copywriting to improve the open rate and acceptance of touch; 3. The improvement of operational indicators is not obvious, and the effect is poor After the pilot was selected, a trial period of 1-2 months was carried out. Assuming that the effect is executive list not good, analyze and improve in steps from the following 3 executive list aspects: The first choice is to see whether the current activity itself has obvious experience problems, such as interaction logic, reward policy, push time period, etc.
Look at the buried data to find the reason. Is the base of pilot merchants small? Expand the scope of the pilot and implement it for another month; if executive list there is no improvement, go to the second step. During the same period of expanding the scope of the pilot, conduct on-site visits or questionnaires; optimize the iterative promotion executive list strategy. If the above three aspects are improved, the effect is not obvious. It is possible to verify that with the current user base, it is not easy to be effective due to a small base or this method is not feasible, and the general direction is wrong.
Even if the operation activities are carried out, the problem of activity and loss cannot be changed, and other solutions will be found. 4. Department: It executive list is mainly about the formulation of short-term and medium-term promotion strategies and the discussion of operation logic; the key points include operation strategy, product design, and interaction executive list logic; Design Department: mainly discusses the style of page design; the key points include inducing strength, beauty, and experience; R&D Department: It is mainly.