As brands look for new ways to tell their stories, some are finding value in creating brand museums to showcase their company's history and heritage. Whether it's a dedicated space in a flagship store or global headquarters, or in a stand-alone Jewelry Retouching location such as the Harley-Davidson Museum in Milwaukee or the Mercedes-Benz Museum in Germany, nostalgic visitor experiences on site can be an effective form of Jewelry Retouching content marketing. Nostalgic experiences of on-site visitors can be an effective form of says dawnpapandrea. Click to tweet “Heritage works really well with the public,” says Jason Dressel, managing Jewelry Retouching director of client strategy and development at The History Factory, a heritage management agency that recently helped launch the Visitor Engagement Center and the New Balance World Headquarters Museum exhibit,
There's a reason there's 'Throwback Thursday' and 'Throwback Friday' on social media. People react positively to this type of content,” he says. Heritage plays well with the public. There's a reason there's says History Factory. Click to tweet The idea Jewelry Retouching is to preserve and promote heritage as a competitive advantage by creating meaningful connections with visitors. As Dressel says, “If you have the opportunity to empower and Jewelry Retouching tell your story, why not capitalize on it?” Jonathan Lander of AT&T, director of visual merchandising and retail brand marketing, says, “Brands that have a rich history and have authenticity really have a license for this type of business.
Under his leadership, the brand recently launched the Journey of Innovation environment in its Chicago flagship store. When you do something like Jewelry Retouching that, you don't just want to pat yourself on the back. You have to be very careful Jewelry Retouching to show how it benefits the consumer and the world, not just yourself,” he says. Take an in-depth look at how AT&T and New Balance are effectively telling their brand stories by examining their past and what happened in these content-rich projects.